From the makers of TAC 2.0 comes The New Minimum. Definitely worth taking a look.
“The New Minimum is a magazine about unique perspectives. We realized that the web has lots of good ideas but has a hard time with presenting them in a compelling manner. Our priority is to match good content with great art direction.”
Look for some future TAC x TNM synergy.

SWEATPANTS first mixtape.

Download HERE and get ready to get sweaty.

You can see Sweatypants and the rest of the GUNS IN THE SUN crew along with Classixx and  a Holy Ghost (dj set) next friday.  They’re fast gaining a reputation for some of the funnest parties on the westside – filled with rockin’ jams and frothy myrts.

The responsibilities of running your own business can be frustrating, especially when you keep getting calls from the boys back home about how good the surfs been.  Next you start receiving emails with pics, like the above, with the place you learned to surf looking world class.
But every once in a while you get an email like this:

Thank You Reina

Pic (c) Jag Media

We’ve been a big fan of Joyrich on Melrose for a while; its a great store and we’re stoked they’re the place to pick up Ampal in the Hollywood area. In addition to a great selection of brands, they have a rad in house line. Joyrich was the recipient of our first in store display and just got a restock of hats. Be on the lookout for some Ampal x Joyrich specials in the lineup.

If you’re in the area, stop by and say hi to Mina, Cottrell, and the crew.

M.I.A. X RUSKO!!!
have a good weekend

Deus Ex Machina, like many things these days, has been killing it from down under. This is a special custom they did for a gentleman in Brooklyn entitled the Sacred Cow. What I really like about Deus is they work with a lot of smaller classic Japanese bikes.

“KAWASAKI W650 – PARALLEL TWIN, RIGID REAR KIT, 720 CC HOP UP, 21″ FRONT W/T120 BRAKE, INTERNAL THROTTLE, CUSTOM BENT TANK, CLOTH WRAPPED WIRING, TWIN PEA SHOOTER PIPES”

The details are perfect – check out how seamlessly the tachometer and indicator lights have been integrated into the headlight housing.

Lil Wayne – “On Fire”
Rocking an Ash Quattro Fedora from our Premier Collection

The continued warm spell, following 2+ weeks of swell, has me thinking about waves.




All photos by Clark Little (c)
Anyone who has whomped or surfed shorebreak knows it can be brutal, which might make you wonder who would stand tall in the pit to get the shot. Clark is an amazing waterman and big wave hellman, like his brother, Brock. This is Clark pulling into massive Waimea shore break.

2010 started off with an ode to the California Dream, a beautiful warm mid-winter sunday.  While our day was filled cleansing the last remnants of a NYE hangover, surfing all time waves at Blacks, I couldn’t help but think of another California tradition – the sunday coastal cruise.  I recently stumbled upon this amazing 1 off Porsche, rumored to be a prototype of the famed 356 or “bathtub” Porsche; imagine hopping in this for a ride up the coast, with a beautiful lady at your side, the Pacific on your other, our Sunday Driver’s Cap on your head, and just the road ahead.

While this beauty can be yours for an est. $275k+ on Hemmings.com, our Sunday Driver’s Cap can capture the feeling for a much more reasonable $44.