Lil Wayne – “On Fire”
Rocking an Ash Quattro Fedora from our Premier Collection

2010 started off with an ode to the California Dream, a beautiful warm mid-winter sunday.  While our day was filled cleansing the last remnants of a NYE hangover, surfing all time waves at Blacks, I couldn’t help but think of another California tradition – the sunday coastal cruise.  I recently stumbled upon this amazing 1 off Porsche, rumored to be a prototype of the famed 356 or “bathtub” Porsche; imagine hopping in this for a ride up the coast, with a beautiful lady at your side, the Pacific on your other, our Sunday Driver’s Cap on your head, and just the road ahead.

While this beauty can be yours for an est. $275k+ on Hemmings.com, our Sunday Driver’s Cap can capture the feeling for a much more reasonable $44.

Lil Wayne in our Ash Quattro Fedora from our Premier Collection. Behind the scenes shots from the “On Fire” Music Video shoot.



images DERICKG.com

We just launched AMPAL DIRECT – our new online store, featuring our entire new collection. We also just realized we have already passed our 100th post and to thank you for all your support, we’re offering free shipping on all orders. International customers get 40% off shipping – please contact us for more information.

(images link to full-size versions)

Big thanks to JH for the new site and these desktop images.

Weezy protege Gudda Gudda of Young Money rockin an Ampal 44th Snapback.
via MTV

freshen up your desktop.

A behind the scenes look at our “girls that intrigue us” lookbook shoot.  We didn’t want to use models, but instead chose a few of our friends who are also involved in fashion. Mallyce, Michelle and Natalia have all developed their own unique style and also are involved on the ground level of clothes and fashion today.  Michelle is the production manager for Pastelle, Ransom, and Diamond Supply Co.’s apparel.  Natalia has her own jewelry line, n.om, which is killing it, and Mallyce designs and runs, the high end fashion line LAEKEN.

While I was laying in bed, suffering from post tradeshow sickness, checking cobrasnake’s pics from the secret MIA show, I saw this pic of Squeak-e-Clean in the Radiant Baby snap back.  We’ve had N.A.S.A. on heavy rotation in our itunes all year and are stoked to see Sam rockin some Ampal.

NASA music + radiant baby + mean 2 finger pyramid ring = unstoppable party bangers

Hello, you’ve probably notice the new website.  Big thanks to Jacob Heftmann for the site redesign. We plan on using the site to share with you further insight into our lifestyle and those who inspire it.  Thanks for the continued support, as this is a work in progress.  The new collection will be out late september.

-tAc – AP/DS