A behind the scenes look at our “girls that intrigue us” lookbook shoot.  We didn’t want to use models, but instead chose a few of our friends who are also involved in fashion. Mallyce, Michelle and Natalia have all developed their own unique style and also are involved on the ground level of clothes and fashion today.  Michelle is the production manager for Pastelle, Ransom, and Diamond Supply Co.’s apparel.  Natalia has her own jewelry line, n.om, which is killing it, and Mallyce designs and runs, the high end fashion line LAEKEN.

We had been working/holding on this hat for about a year and a half.  The design was originally inspired by 60′s motorcycle culture and classic work wear.  We found the red and blue striped hickory denim in the basement of a fabric store near the Mexican border and bought up their stock.  We added a second colorway and it became almost a home/away version of the hat.  As election season started heating up we began to see the hat as a red, white, and blue hat.  If McCain had won, would we still have wanted the association?  Fortunately B.O. became our 44th, and as I wore the prototype during his victory speech one quote really spoke to me.

“…The true strength of our nation comes not from the might of our arms or the scale of our wealth, but from the enduring power of our ideals: democracy, liberty, opportunity and unyielding hope.”

The words of wisdom became a water based print (so you won’t feel it) on the inside alongside some satin seam taping for your comfort.  We present to you the ”the 44th,” the first release of our Ampal Snap Back.

For our Ampal Snap Back, we created a profile and style completely our own.  It was inspired by the strong front silhouette of the 80s and early 90s snap backs but with a modernized deeper fit.  We stubbed out the brim and added four double rows of stitching to complete the look.

These will be hitting stores soon, but if you’re in Los Angeles we dropped off a few at Barracuda on Melrose  and Archrival in Little Tokyo for the weekend.  Maybe if you call they’ll ship you one.

Cheers to Uncle Sam and an epic 4th of fun in the sun…