Our first collaborative effort.
Joyrich Clothing.
Stay Tuned.

always FROTHIN IN DA COFFIN
“Best hat of the summer!” – 12th Planet

Our buddy, Derek Dunfee, is premiering his movie this Thursday. Definitely worth checking out. We’ll be jammin’ some tunes (Party Sauce & Scorpion Breath) afterwards at Zenbu Lounge for the afterparty.

Lil Wayne ft. Nicki Minaj – “Knock Out”
Weezy is wearing our Draper Porkpie hat.

Lil Wayne and Nicki Ninaj “Knockout” video sneak peak…

WEEZY x DRAPER

My brother, Nick Potash, has been crafting some amazing jewelry lately and was picked up by one of the premier jewelry boutique/tattoo parlor in New York – New York Adorned. They recently featured an interview with him on their site and its worth reading – heres an excerpt:

“Where do you draw your inspiration from: Old things have always been better in my mind. I like to think that someone could pick up one of my pieces and think it was really ancient and wonder what it had seen in its life. That’s one thing about jewelry which drew me to working with metal, my creations are going to outlast all of us, no question. They might be lost to the sea or time but they will take millions and millions of years to decompose. This brings up thoughts about mortality, how a ring could have seen ten lifetimes before finding its way onto your finger…. these ideas make my mind wonder and imagination fire. I recently became aware that Nietzsche, Jung, and Freud all talk about archetypal symbols speaking to a primitive part of peoples’ mind. I’ve experienced this before at a museum as a kid, I remember seeing these old masonic crests and relief carvings and being completely fascinated by them. The skulls, eyes, pyramids, and weird symbols I’d never seen before made me go crazy with thoughts about secret societies and ancient wisdoms. I try and tap into that same vein when I work. I like to think that on a beach somewhere out there a vacationing hipster lost one of my rings and it was found by some local kid who thought he’d found pirate treasure and always told the story that way.”

Nick crafts everything by hand, here in Venice Beach, using traditional 100% hand crafted methods.

This was my belated birthday present – well worth the wait!!! 1/1 Poseidon’s Posse Bronze Pendant set with an antique scrimshaw and 2 black diamonds. Silver Chain.

Check out his website to see some new work and order/commission pieces.

cube x alameda

Growing up in the glory days of West Coast hip hop Mr. NWA, Ice Cube was always bangin out jams. Moving on in his career, he wrote and starred in the classic Friday and its sequels, as well as a personal favorite Three Kings; we’ll forget Anaconda and some of the other family comedies, Cube’s always been a hustler.

Cube’s new album I Am the West is “a record that should be anticipated. The lyrics are fire, the beats are right, and it’s West Coast hip-hop without any apologies.”
“The West Coast has been trying to figure out ‘What does the industry want from us?’ for the last 12 years,” he continued. “No more figuring out: We do what we wanna do. And people are gonna like it or not.” (Cube via MTV.com)

Cube’s rockin the black ALAMEDA fedora in the video and on the cover of the single for his new album – “I Rep That West.” Check out this behind the scenes look as they shoot the video at iconic LA locales.

Sorry, Ive been in paradise lost aka Byron Bay aka the land of lords, swords and sport for the last 11 days with no internet. Its been refreshing and frustrating. I have a wealth of pics and vids to share with you soon. Until then, check this pic of Kevo, in the TAC, and Joaquin both lookin pretty creepy at the Banksy premier. Of course this went down – literally across the alley from Ampal HQ – when I was gone, but glad some of da boys made it out for it.

Just saw this video of our good homie 12th Planet rockin the Charcoal Quattro Fedora from our last collection. Its seen countless abuse on tour with him yet still looks pretty damn good.
If you’re in LA, you’re in luck, Scion is hooking you up with one of their epic house parties tomorrow night featuring 12th Planet and other dubstep heavies @ The Roxy.
Or you can download the Scion Smog (12th’s crew) Sampler for free from our buddies over at Media Contender.