Growing up in the glory days of West Coast hip hop Mr. NWA, Ice Cube was always bangin out jams. Moving on in his career, he wrote and starred in the classic Friday and its sequels, as well as a personal favorite Three Kings; we’ll forget Anaconda and some of the other family comedies, Cube’s always been a hustler.

Cube’s new album I Am the West is “a record that should be anticipated. The lyrics are fire, the beats are right, and it’s West Coast hip-hop without any apologies.”
“The West Coast has been trying to figure out ‘What does the industry want from us?’ for the last 12 years,” he continued. “No more figuring out: We do what we wanna do. And people are gonna like it or not.” (Cube via MTV.com)

Cube’s rockin the black ALAMEDA fedora in the video and on the cover of the single for his new album – “I Rep That West.” Check out this behind the scenes look as they shoot the video at iconic LA locales.